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Demographic Bidding Beta on Google Adwords Content Network
Google Adwords is to allow limited number of advertisers the opportunities to beta-test Demographic Bidding. Demographic bidding is a way to help your ad reach audiences of a certain age or gender....
View ArticleAdwords Content Network Demographic Bidding
When you are running a site-targeted (performance-targeted) campaign on Google Adwords, Demographic Bidding is a tool that provides the options to target by gender, age, annual household income, or...
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Adsense Adds Previous and Next Browsing Feature
Google recently added the “Next and Previous” buttons to its contextual ad units. Now visitors are not restricted to view only one single set of ads (say normally 4 ads per set), but they can browse...
View ArticleAdwords Content Network Site Exclusion
Effective Adwords content targeting optimization requires the separation of search and content campaigns, the implementation of Adwords conversion tracking, and the use of placement performance report....
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Google Adwords Display Ad Builder
Google launched Adwords Display Ad Builder to allow you to quickly set up your display ads on Google’s content network: Creating your own display ad is as easy as building a text ad. You can customize...
View ArticleGoogle Ad Planner for Adwords Placement Campaigns
Adwords Placement targeting allows you to display ads on individual websites or web pages in the Google Content Network. However, usually you do not have a list of relevant web sites to start with...
View ArticleGoogle Adwords Expandable Ads Beta
Google Adwords launched the expandable ads as a limited beta test to selected Adwords advertisers in the US. Expandable ads allow rich media ad units to appear on Google’s Content Network. The concept...
View ArticleGoogle Adwords Interest-based Advertising
Google is to launch Interest-based Advertising as a Beta test to limited number of Adwords Advertisers over the next several months. Interest-based Advertising is user-behavioral targeted advertising...
View ArticleGoogle Content Network Performance Trends
One third of Google’s advertising revenues have been coming from Adwords Content Network. Google recently published a whitepaper regarding the cost-per-acquisition (CPA) performance trends of its...
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Google Ad Planner for Publishers
Google Ad Planner for advertisers is currently available to anyone with a Google account. Recently, Google Ad Planner for Publishers (aka the Publisher Center) has been launched. As it is named,...
View ArticleAdwords Remarketing, Retargeting to Google Content Network
Google launched Remarketing to Adwords content network. What is Adwords Remarketing and How Does Remarketing Retarget Ads? Google’s Remarketing is a feature of Adwords interest-based advertising. First...
View ArticleOptimize Google Adwords Content Network Ads for Conversions
I wrote Adwords content targeting optimization for Google’s content network in 2007: Separate search-targeted campaigns and content-targeted campaigns Use Adwords conversion tracking Review Adwords...
View ArticleGoogle Adwords Automatic Placement vs Managed Placement
Google Adwords allows advertisers to place ads across Google’s Display Network (formerly called Google’s Content Network). Google’s Display Network consists of websites that are Google’s display...
View ArticleGoogle Adwords View-through Conversions
Google has Adwords View-through Conversion, a PPC metric for Adwords Content Network, that measures the number of online conversions occurred within 30 days after a user saw but did not click a display...
View ArticleAdwords Image Ad Size Formats in Google Display Network
Besides Google Adwords keyword-based search ads, Google also offers different ad formats for advertisers through Google Display Network: Text-based ads Image-based ads Video-based ads Google Display...
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